About Us

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As the UK's Hottest Online Retailer for fun-loving adults, our focus is on breaking down the taboos and stigma associated with sexual freedom and intimate devices. By igniting conversations we hope to bring you the resources and goodies to unleash the devil inside you.


With over 10,000 pleasure products across a range of categories, there’s something to satisfy every need, desire and budget. We have an extensive range of men’s, women’s and couple’s sex toys, including vibrators, dildos, strap ons, masturbators, penis pumps, sex dolls, cock rings, anal stimulators and more.


We also stock a large collection of seductive and sexy lingerie, from small to plus size lingerie, so that every woman can look and feel incredible. The diverse range of premium babydolls, chemises, bra sets, panties, sleepwear, sexy costumes and footwear provides affordable luxury for any occasion.

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The PINKDEVIL Story

 PINKDEVIL is an ethical and reputable British company, registered in England and Wales. You can be rest assured that PINKDEVIL is an adult shop you can trust.   Our success is a result of providing a friendly and visually appealing one-stop shop of quality sex toys at reasonable prices delivered to customers as quickly as possible. This is a trend we intend to always uphold. All credit card payments are made via authorised and approved secure systems. We do not store your credit card details. 

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Our Values

Customer satisfaction is and always has been at the heart of  PINKDEVIL. Exceptional customer service, extensive range, best price guarantee, discreet same-day dispatch and easy-to-use website bring fun and satisfaction to all of our happy shoppers. 


We take the uncertainty and sometimes embarrassment out of buying sex toys and intimate apparel from regular bricks-and-mortar stores. Enjoy browsing thousands of vibrators, dildos, masturbators and sexy lingerie styles from the comfort and privacy of your own home or smartphone.


If you need assistance, our friendly and knowledgeable customer service team is available via phone and email to answer any questions and offer help in placing an order. Visit our Contact Us page for details. 

Some of our popular brands

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